Qatar Airways’ AI-powered ‘Qatar Airways Adventure’ campaign gets a festive update, letting users create personalized holiday videos with face swaps and holiday characters. Users can share their creations on social media for a chance to win Business Class tickets. This innovative campaign combines AI, user-generated content, and a holiday theme to boost brand engagement and create a memorable experience.
A new study reveals that celebrity pets, dubbed ‘Nepo Pets,’ are raking in impressive sums from sponsored social media posts, often exceeding the average British monthly salary. Discover which pampered pups and feline influencers are topping the charts and earning more than their human counterparts.
The Tourism Innovation Summit (TIS) 2024, taking place in Seville from October 23-25, will explore the latest strategies in digital marketing and communication for the tourism sector. Experts will discuss how to engage with a digitally savvy audience, harness the power of user-generated content, and leverage data analysis for effective campaigns. With insights from industry leaders and case studies of successful destinations, TIS 2024 provides a platform to learn and adapt to the evolving landscape of tourism marketing.
Zomato and Blinkit, two companies under the same umbrella, engaged in lighthearted banter on social media, celebrating the Indian festival of Raksha Bandhan with a playful take on their relationship. The interaction showcased the companies’ ability to leverage trending events for marketing, highlighting the strong bond between Zomato and its subsidiary, Blinkit. Meanwhile, Blinkit celebrated a successful Raksha Bandhan eve with record sales and orders, offering a glimpse into the growing popularity of its quick delivery services.
Luxury brands face challenges adjusting their tone on social media, balancing Gen-Z dominance with their traditional authority. Brands such as Marc Jacobs and Loewe have achieved success by collaborating with experimental creators and embracing niche corners of the internet. However, attempts like Alexander Wang’s celebrity impersonator campaign can backfire due to perceived fakeness. As social media evolves rapidly, brands must adapt to reach younger audiences without compromising their identity.
The China i2i Group’s “China Traveler Update & Social Media Seminar” at the Ritz Carlton Dubai on May 21, 2024, attracted over 120 participants from UAE travel companies. The seminar provided insights into Chinese inbound tourism and strategies for utilizing Chinese social media platforms to enhance visibility. Elaine Sun of Trip.com Group discussed key strategies for attracting Chinese tourists, while Alexander Glos of China i2i Group shared trends in travel from China to the UAE and advised on engaging with Chinese audiences through WeChat, Weibo, Douyin, and Little Red Book.
Sabah’s appeal as a holiday destination has surged among Middle Eastern travelers, as evident at the recent Arabian Travel Market (ATM) in Dubai. Led by CEO Julinus Jeffery Jimit, the Sabah Tourism Board (STB) delegation engaged in discussions with industry leaders, including Holidays by FlyDubai and Saudia Holidays, to promote Sabah as a premier vacation destination in Malaysia. The strategy aims to attract diverse audiences through leveraging social media influencers to showcase authentic experiences in Sabah. This increased interest follows Qatar Airways’ comparison of Sabah to the Maldives, highlighting its affordability. STB collaborated with Qatar Airways on a month-long awareness campaign and a joint marketing partnership with Discover Qatar. Sabah’s diverse appeal targets various traveler demographics, including families, honeymooners, nature enthusiasts, wildlife lovers, diving enthusiasts, and students seeking educational experiences. These strategic marketing initiatives and collaborations aim to boost Sabah’s tourism industry, increasing tourist arrivals and contributing to economic growth.
At the 2024 IAB NewFronts event, Snapchat announced a series of new augmented reality (AR) and machine learning (ML) tools designed to help brands and advertisers reach users on the social network with interactive experiences. These tools include reduced time to create AR try-on assets, branded AR ads with generative AI, AR Extensions for integration into ad formats, and a sports channel featuring unconventional sports and user-generated content. Snapchat’s revenue growth and increased demand for its advertising platform demonstrate the company’s focus on investing in its ad business.
In the whimsical world of TikTok, a Chinese factory called Donghua Jinlong has become an unlikely social media sensation with its bizarre and captivating videos promoting industrial-grade glycine. These videos, featuring A.I.-generated voice-overs, bouncing animated text, and surreal editing techniques, have spiraled into an online joke, attracting an enthusiastic following of ironic fans. The memes have taken on a chaotic and nihilistic undercurrent, reflecting the overwhelming and disorienting nature of our contemporary information environment.
Breaking into the fashion industry requires unwavering commitment, hard work, and a relentless pursuit of excellence. Dimple Shroff, the founder and creative director of Label D, shares her insights into the industry’s secrets for success.
