Bluesky’s Meteoric Rise: Rapid Growth Brings Impersonation Challenges and Policy Overhaul

Bluesky, the decentralized social media platform, has experienced explosive growth, reaching 20 million users. However, this rapid expansion has led to a surge in impersonation accounts. Bluesky is responding with policy changes, team expansion, and plans for improved identity verification, all while contrasting its approach with the paid verification models of competitors like X.

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