In 2012, Facebook (now Meta) acquired Instagram for $1 billion, making it the most expensive social media acquisition at the time. The move was driven by concerns over Instagram’s competitive potential and its established brand value. Since then, Instagram has grown to become a major player in the social media landscape with over 2 billion monthly active users.
Despite the potential ban on TikTok in the US, candidates are still actively using the platform for campaigning. They recognize the importance of reaching their voters where they are, even if it means facing criticism for supporting a bill that could lead to the app’s demise. The political landscape, partisan divides, and the platform’s user demographics also influence candidates’ decisions on using TikTok.
