Thailand’s Songkran Festival has surpassed expectations, generating 140 million baht ($ 37.78 Million) and attracting nearly 2 million foreign tourists. The festival, held from April 1-21, witnessed a 37.54% increase in international visitors compared to the previous year, contributing to the tourism revenue. The breakdown of the festival’s revenue reveals expenditures on lodging, dining, souvenirs, travel, recreational activities, tourist services, and other expenses.