Tourism Malaysia is intensifying its efforts to attract Vietnamese tourists, seeing a significant opportunity within the rapidly expanding Vietnamese travel market. With the aim of achieving 475,000 visitors from Vietnam this year, Malaysia is focusing on promoting its diverse cultural heritage, scenic landscapes, and unique experiences to cater to the interests of a growing number of Vietnamese travelers.
Thailand’s tourism industry continues to thrive, with a record 2.74 million tourist arrivals in June 2024. This surge is attributed to strategic policies like visa-free access for travelers from key markets, particularly India and China. The country aims to welcome 35 million tourists in 2024, driven by a strong focus on enhancing tourism infrastructure and experiences.
Thailand’s tourism sector has experienced a remarkable surge in tourist arrivals, particularly from China, following the implementation of a visa-free policy. The move has significantly boosted Thailand’s appeal as a preferred destination among Chinese travelers, propelling it ahead of regional competitors like Malaysia, Japan, and South Korea.
Trip.com Group has signed memorandums of understanding (MoUs) with Megaworld Hotels & Resorts (MHR) in the Philippines and Vinpearl in Vietnam. These partnerships aim to enhance the visibility and growth of the hotel partners by providing them with extensive marketing support, real-time tools, and data insights. The collaboration highlights Trip.com Group’s commitment to fostering the tourism industry in Southeast Asia, which has witnessed a surge in bookings in the last year.
