Direct hotel bookings in Spain experienced a significant 18% surge during the summer of 2024, exceeding other booking channels. This growth is attributed to hoteliers’ focus on boosting profitability, as reported by Mirai. Despite a temporary dip during the early stages of UEFA Euro Cup 2024 due to weather conditions, a recent uptick in last-minute bookings indicates a robust resurgence in tourism across key Spanish destinations.
Paradores, Spain’s publicly owned hotel chain, has renewed its partnership with Civitatis, a leading technology platform specializing in Spanish-language tours and activities. This agreement allows Paradores’ customers to access thousands of Civitatis’ offerings across Spain, with a focus on promoting sustainable tourism in less populated areas. The collaboration aims to attract tourists to lesser-known destinations, fostering responsible tourism and supporting local revitalization. As Spain expects to host a record number of international visitors in 2024, this renewal comes at a pivotal time for Spanish tourism.
