The São Paulo Fashion Week (SPFW) N58 has come to a close, leaving behind a trail of unforgettable moments, spectacular runway shows, and a diverse showcase of Brazilian fashion. From ballooned silhouettes to the prevalence of brown and a nostalgic feel, this season unveiled a plethora of trends poised to dominate the upcoming seasons. Dive into the key trends that made waves at SPFW N58.
Fernanda Yamamoto marked both her brand’s 15th anniversary and the 70th anniversary of the Japanese Pavilion in São Paulo with a stunning fashion show, highlighting diversity, tradition, and a celebration of life. The event featured unique, custom-made creations, a blend of tradition and modernity, and a heartwarming celebration with friends and family.
From Zezé Motta’s captivating runway debut at 80 to the intricate details that stole the show, Day 5 of SPFW was filled with powerful statements, stunning designs, and a celebration of Brazilian artistry. Dive into the highlights, including Carlos Penna’s captivating collection for Apartamento 03, the stunning beadwork by João Pimenta, and Renata Buzzo’s thought-provoking exploration of violence against women.
Célio Dias, known for his vibrant crochet designs, has returned to SPFW, showcasing a collection that reflects his growth since his debut in 2019. The designer emphasizes sustainability with unwashed denim and natural dyeing techniques, while his signature crochet continues to shine.
Brazilian fashion house AZ Marias concluded its presence at SPFW with the fifth and final chapter of its ‘Florescer’ collection, titled ‘Éter.’ This captivating collection draws inspiration from the organic essence of nature, the Yoruba deity Ori, and the futuristic, cut-out designs of Jean Paul Gaultier in ‘The Fifth Element.’
Tom Martins, a pop culture enthusiast, unveiled his latest collection at SPFW, drawing inspiration from the iconic ‘Matrix’ franchise and the psychedelic aesthetics of the late 60s. The collection, a blend of futuristic elements and retro vibes, showcases Martins’ creative maturity and his bold approach to fashion.
A indústria da moda cresce exponencialmente, trazendo a necessidade de preservação do meio ambiente. A Cartilha das Recomendações para a Moda Sustentável no Brasil e o projeto Sustexmoda da USP são ferramentas que fomentam práticas responsáveis, como a reutilização de resíduos e o consumo consciente. A indústria têxtil, a segunda mais poluente do mundo, tem o desafio de se tornar sustentável, e a conscientização do público é fundamental. O algodão, uma das principais matérias-primas do setor de vestuário, é um dos mais poluentes, pois utiliza substâncias tóxicas nas plantações. Na última SPFW, marcas como AZ Marias, Inóbvia e Veja mostraram seu comprometimento com pautas ambientais, apresentando coleções inspiradas na cultura afro-brasileira e com foco em sustentabilidade. Cíntia Maria Félix, criadora da AZ Marias, orienta o público sobre práticas de sustentabilidade, como a escolha de tecidos que economizam água, como fibras de bambu e provenientes de garrafas PET.
