India’s edtech giant Byju’s, facing financial struggles, will challenge insolvency proceedings initiated by the Board of Control for Cricket in India (BCCI) over unpaid sponsorship dues. The move comes after a court ordered insolvency proceedings against the company due to its failure to pay $19 million to the BCCI. Byju’s is attempting to block the insolvency process while simultaneously engaging in settlement talks with the cricket board.
Southwest Airlines has announced a multi-year sponsorship with the Southeastern Conference (SEC) and SEC Network, becoming the “Official Airline of the SEC”. This partnership includes new travel options for fans, unique sweepstakes offering MVP treatment, and integrated branding throughout SEC events and platforms.
Caitlin Clark, the prolific scorer and top WNBA draft pick, is nearing a landmark sponsorship agreement with Nike, reported to be worth $28 million over eight years. This record-setting deal includes the release of a signature shoe, solidifying her exceptional marketability.
