AEGEAN Airlines, a proud sponsor of the Athens Authentic Marathon, united over 73,000 runners from around the world in a celebration of sports, tourism, and Greece’s rich cultural heritage. The airline’s involvement included a unique ‘collective marathon race’ activation, employee participation, and travel rewards for participants, further cementing its commitment to supporting events that promote Greece on the global stage.
The 28th National Winter Swimming Championships held at Jingpo Lake in Heilongjiang Province attracted nearly 700 participants, highlighting the lake’s growing appeal as a winter tourism destination in China. The event showcased the area’s beauty and its focus on developing winter sports and activities, contributing to the flourishing of China’s snow and ice tourism sector.
The Hawaiʻi Tourism Authority (HTA) is actively promoting the Hawaiian Islands through targeted global marketing strategies, especially leveraging sports tourism events like the LOTTE Championship, to attract visitors and benefit local communities. The HTA’s partnership with the LPGA, the Maui Invitational, and other sports events not only showcases the islands’ beauty but also provides opportunities for local athletes to shine and encourages community involvement.
Thailand, known for its vibrant nightlife and entertainment, is making a strategic shift to sports tourism, attracting a broader audience with active experiences, family-friendly activities, and a focus on sustainability.
Tejasvi Surya, BJP MP, successfully completed the challenging Ironman 70.3 Goa, becoming the first public representative to achieve this feat. His accomplishment has inspired many, including Prime Minister Narendra Modi, who commended his dedication to fitness. The event, which attracts athletes from across the globe, highlights Goa’s growing reputation as a sports tourism destination.
Mesa, Arizona is set to host a record-breaking number of national and international sports events in November 2024, solidifying its position as a premier destination for major athletic competitions. The city’s state-of-the-art facilities and proximity to natural attractions are attracting thousands of athletes and spectators, generating significant economic benefits for the community.
The global sports tourism market is on a rapid ascent, projected to reach a staggering $1.8 trillion by 2030, driven by the growing popularity of travel for sporting events. This surge is fueled by the increasing number of global sporting events, fan engagement, and the booming football/soccer segment.
GSIQ, a global leader in sports and sponsorship research, has launched GSIQ Tourism Insights, a new division dedicated to transforming travel research and analysis. Led by industry veterans Eva Stewart and Oliver Rowe, the division aims to provide actionable insights to destinations, tourism organizations, and travel brands, focusing on sports tourism and experience-driven travel.
A new report from Collinson International reveals the massive potential of sports and music tourism, particularly in Asia Pacific. The report highlights the growing spending habits of event travelers, their preference for premium experiences, and the opportunities for businesses to engage them through loyalty programs.
The 3rd World Sports Tourism Congress, taking place in Madrid on November 28-29, 2024, will bring together global leaders in sports and tourism to discuss the future of the industry. Key topics will include sustainability, technology integration, and the economic impact of sports tourism, which is experiencing rapid growth.
