Emirates, the official partner of Wimbledon 2024, is boosting tourism to London with seamless travel options and a robust flight schedule connecting major international hubs to London Heathrow and Gatwick airports. This partnership not only highlights Emirates’ commitment to supporting major sports events worldwide but also enhances London’s global appeal as a sports tourism destination.
The Bahamas has been recognized as the Caribbean’s Leading Luxury Island Destination and Caribbean’s Leading Sports Tourism Destination for 2024 by the World Travel Awards, highlighting its commitment to excellence in travel, tourism, and hospitality.
The global sports tourism market is experiencing rapid growth, expected to reach $1.8 trillion by 2030. Driven by increasing sporting events, expanding fan engagement, and the popularity of active and passive tourism, the industry is witnessing a surge in demand for hospitality services and infrastructure improvements. This report delves into market trends, key players, and future projections, highlighting the significant impact of the COVID-19 pandemic on the sector.
The Indian Premier League (IPL), an exhilarating cricket league that has captivated global audiences, is not only a sporting spectacle but also a significant force in boosting tourism in India and beyond. The league’s international appeal, regional focus, and global media reach have fostered a vibrant tourism ecosystem, creating a surge in visitors and stimulating economic growth both domestically and internationally.
The Slovenian Tourist Board (STB) has unveiled three groundbreaking initiatives to elevate Slovenia’s status as a leading tourism and sports destination. These initiatives include the launch of the “Slovenia – Sports Destination” website, the introduction of an AI-powered virtual consultant named Alma on the Slovenia.info portal, and the creation of a captivating audio series titled “Sounds Like Slovenia.”
In celebration of National Travel & Tourism Week, Visit Milwaukee announces a packed schedule of events and initiatives showcasing Milwaukee’s vibrant tourism industry. The lineup includes the release of a digital cookbook featuring recipes from Milwaukee’s culinary elite, the launch of a Summer Savings Pass with exclusive deals from local businesses, and the Fest then Rest campaign offering hotel discounts for visitors attending summer festivals. Amidst an impressive tourism record in 2022, Visit Milwaukee emphasizes the economic significance of tourism and recognizes the contributions of partners in attracting visitors to the city.
The 5th Presidential International Yacht Races have commenced in Bodrum, Turkey, with 26 teams and 300 athletes from 16 countries participating. The event is organized by the Istanbul Offshore Yacht Racing Club and aims to promote Bodrum, Mugla, and Turkey as premier destinations for sports tourism.
The coastal city of Quy Nhon in central Vietnam is rapidly becoming a leading destination for sports tourism. With its pristine beaches, stunning mountain views, and well-developed infrastructure, Quy Nhon offers a diverse array of activities for travelers seeking an active and engaging vacation. From diving and jet skiing to marathons and sailing races, Quy Nhon has something for every adrenaline enthusiast.
The Las Vegas Convention and Visitors Authority (LVCVA) has announced a groundbreaking two-year sponsorship for the champion players of the Las Vegas Aces. Each player on the team will receive a yearly sponsorship of $100,000 for the 2024 and 2025 seasons. The LVCVA finalized this sponsorship deal directly with the agents of each player. Designed to be straightforward, the agreement allows the players to focus on their primary motto, “Just Play. Rep Vegas.” The exciting news was revealed right after the team’s regular practice session.
Clay Partain, Executive Director of Sports Salt Lake, has been appointed as Secretary/Treasurer of the Sports ETA Board of Directors. Partain brings nearly a decade of experience to the role, having served in various leadership capacities at Visit Salt Lake and the hotel and hospitality sector with Marriott. He is also accredited with the Sports Tourism Strategist designation from Sports ETA.
