Saudi Arabia’s bid to host the 2034 FIFA World Cup has sparked debate surrounding human rights, with critics accusing the country of ‘sportswashing’ to improve its image. However, Saudi officials maintain that their bid focuses on economic diversification and societal improvement through Vision 2030, while welcoming all visitors, including LGBTQ individuals, with respect. This article delves into the complexities of Saudi Arabia’s bid, highlighting the human rights concerns raised by Amnesty International and the country’s commitment to hosting a welcoming and inclusive event.