The Pacific Tourism Organisation (SPTO) is set to launch a groundbreaking Digital Measurement and Benchmarking Platform (DMBP) in partnership with Trove Tourism Development Advisors. This initiative, supported by the New Zealand Government, aims to empower Pacific Islands with data-driven insights to promote sustainable tourism practices and enhance their competitiveness in the global market.
Fiji has taken a major step towards sustainable tourism by launching the Fiji National Sustainable Tourism Framework. This comprehensive strategy, developed with collaboration from government agencies, industry stakeholders, and regional partners, aims to benefit local communities, the environment, and the Fijian people. It aligns with regional initiatives and sets a new standard for sustainable tourism in the Pacific.
The South Pacific Tourism Organisation (SPTO) has been actively promoting sustainable tourism practices in the Blue Pacific region, culminating in a series of impactful events and discussions throughout May 2024. This includes the SPTO Tourism Week in Nadi, focused on regional consultations and the South Pacific Tourism Exchange, as well as the ‘Remembering for Resilience: Nature-Based Tourism, COVID-19, and Green Transitions’ report highlighting the importance of sustainability in the tourism sector.
