Big Idea Advertising, a renowned travel and tourism marketing agency, has executed a comprehensive rebrand for the St. Maarten Tourism Bureau. The new logo, branding guidelines, and captivating tagline, ‘Twice The Caribbean,’ showcase the island’s unique dual French and Dutch heritage. These branding elements are prominently displayed across St. Maarten, capturing the island’s vibrant culture and history. The rebranding process involved extensive strategic research to ensure the new branding accurately reflects the island’s identity and aspirations.