Subaru of America continues its impressive sales streak, reporting a 1.5% increase in October 2024 sales compared to the previous year, marking 27 consecutive months of growth. The Crosstrek model achieved its best-ever October sales, with a 15.7% increase. The company also celebrates strong year-to-date sales with a 5.2% increase, fueled by the growing popularity of its Outback and Forester models.
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Subaru has performed well due to its strong position in the US market and improving sales and earnings. However, the company’s valuation has risen significantly, and the new models have not been as impressive. As a result, the author has downgraded their rating for Subaru to “HOLD”.