According to PR expert Emily M Auston, Jennifer Lopez’s popularity has taken a hit since marrying Ben Affleck, despite releasing a string of projects. Auston attributes the decline to Lopez’s perceived unlikeable behavior, such as her complaints about sharing the Super Bowl halftime stage with Shakira, and her lack of relatability with younger fans. She also notes that Lopez’s relationship with Affleck has not reflected positively on her image, citing mundane public appearances and unflattering paparazzi shots.