Chandigarh is gearing up to enhance its tourism offerings under the Swadesh Darshan 2.0 initiative, with a particular focus on developing its MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism potential. A recent report highlights the city’s strengths in hosting corporate events and large-scale conferences, recommending the establishment of a dedicated MICE Promotion Bureau and a state-of-the-art convention center to further boost its appeal.
India’s tourism sector is undergoing a transformative journey, with the new government unveiling a robust array of projects and initiatives aimed at revitalizing the industry. From enhancing infrastructure to promoting sustainable practices, these initiatives underscore the government’s commitment to positioning India as a premier global tourism destination. With a focus on cultural heritage, adventure tourism, and leveraging the Indian diaspora, the government’s strategy aims to attract diverse visitor segments and ensure a rich cultural experience for all.
