Indian tourists are increasingly embracing Switzerland’s beauty beyond the summer months, discovering its stunning autumn landscapes and festive winter activities. This shift signifies a growing demand for year-round tourism experiences in Switzerland, particularly from the Indian market.
Indian tourists are increasingly seeking offbeat destinations, adventure experiences, and cultural immersion in Switzerland, leading to a rise in year-round travel. This shift aligns with Switzerland Tourism’s strategic focus on long-haul travelers and sustainable tourism.
Switzerland is shifting its tourism strategy to attract Indian travelers throughout the year, promoting the country’s autumnal beauty and winter wonderland experiences. This shift aligns with global trends toward sustainable tourism and aims to create a more balanced visitor flow while offering unique experiences for Indian travelers seeking adventure and relaxation.
Switzerland Tourism is launching its biggest-ever autumn campaign featuring tennis legend Roger Federer and acclaimed actor Mads Mikkelsen, highlighting the breathtaking beauty of Swiss landscapes during this season. The campaign aims to redefine Switzerland as a year-round destination, emphasizing the unique charm of its autumn season.
Switzerland Tourism has appointed Christian Schoch as its new Director for India, highlighting the country’s focus on attracting Indian travelers. Schoch, with a diverse background in finance and tourism, brings extensive experience in marketing and strategy to this key role. His appointment signifies Switzerland’s commitment to the growing Indian travel market and its potential to contribute to the global tourism landscape.
Switzerland Tourism has appointed Christian Schoch as the new Director for India, marking a strategic move to strengthen its presence in the lucrative Indian market. Schoch, with his extensive experience in tourism and marketing, will focus on tailoring marketing strategies to attract Indian travelers, showcasing Switzerland’s unique attractions and fostering partnerships within the Indian travel ecosystem.
Switzerland Tourism has unveiled a new brand identity titled ‘Switzerland’, replacing the iconic ‘Goldflower’ campaign. The fresh branding encapsulates Switzerland’s enduring commitments to nature, hospitality, and dependability, and aims to support travelers from the planning phase to the actual journey. The letter ‘T’ in the new brand is cleverly replaced by a Swiss cross, reimagined in a palette of five red hues to symbolize modernity, diversity, and autonomy. The ‘Switzerland’ brand will guide and assure all hospitality providers within Switzerland and is set to be rolled out globally, influencing both current and future tourism interactions.
