T. Rowe Price Group, Inc. (TROW) announced preliminary assets under management (AUM) of $1.59 trillion for July 2024, representing a 1.1% sequential increase. The rise was driven by positive market conditions and net inflows of $2 billion. While the company’s diversified business model and expansion efforts are positive, concerns remain regarding its reliance on investment advisory fees and high costs impacting bottom-line growth.