Despite the underwhelming box office performance of the Borderlands movie, Take-Two Interactive CEO Strauss Zelnick believes the film’s marketing actually led to increased sales of the Borderlands game franchise. Zelnick sees the movie’s failure as a reminder of the challenges in adapting video game IP to other mediums, a concern he’s previously voiced.
Take-Two Interactive, the publisher of popular video games like ‘Grand Theft Auto’, experienced a slight gain in the latest trading session. However, its recent performance has lagged behind the broader market and its sector. Analysts are focusing on the company’s upcoming earnings report, which is expected to show a decline in earnings but an increase in revenue. The stock’s valuation metrics suggest a premium compared to its industry peers.
Take-Two Interactive, the parent company of 2K and Gearbox Software, announced the highly anticipated release of Borderlands 4, set for 2025. The news sent TTWO shares surging, reflecting the franchise’s immense popularity and the potential for significant revenue growth for the company.
Take-Two Interactive CEO Strauss Zelnick has criticized Microsoft’s strategy of launching new games on Xbox Game Pass day-and-date, arguing it doesn’t make sense for publishers like his company who rely on upfront sales. Zelnick believes that offering premium titles on a subscription service could cannibalize full game sales, and instead advocates for a focus on evergreen titles for subscription services.
Despite sluggish hardware sales for PlayStation 5 and Xbox Series X, Take-Two Interactive CEO Strauss Zelnick remains optimistic about the future of the ninth console generation. He believes that the release of highly anticipated titles like Grand Theft Auto 6 will significantly boost sales. Zelnick’s perspective aligns with Sony’s recent report that PS4 users still make up half of its active console base. However, he highlights that this doesn’t necessarily translate to increased earnings per user, as demonstrated by the underperformance of NBA 2K games on PS4. Take-Two is poised to capitalize on the Gen9 hardware with a pipeline of new games, including GTA 6, a new BioShock, and other unannounced console projects.
Amidst the excitement surrounding the highly anticipated Grand Theft Auto VI (GTA 6), Take-Two Interactive, the parent company of Rockstar Games, has announced a significant loss of $2.9 billion. Despite confirming a Fall 2025 release date for GTA 6, Take-Two has not provided specific details. This financial setback has raised concerns regarding the game’s development and has shed light on recent layoffs within the company.
Take-Two Interactive CEO Strauss Zelnick confirms a more specific fall 2025 release window for Grand Theft Auto VI and unveils impressive franchise sales figures. Also, 2K plans to showcase a new installment in one of its most beloved franchises at Summer Game Fest 2024.
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