TAP Air Portugal celebrated a significant milestone by carrying over two million passengers between Europe and Brazil in 2024. This success highlights the airline’s leading role in transatlantic travel and strong ties between the two continents. Victor Pereira, a 22-year-old student, was recognized as the two-millionth passenger, receiving 200,000 TAP Miles&Go miles. TAP plans further expansion in 2025, building on its consistent awards recognition.
Lufthansa, following its successful acquisition of a stake in ITA Airways, is reportedly in talks to acquire a 19.9% stake in TAP Air Portugal. This move signifies Lufthansa’s ambition to further solidify its dominance in the European aviation market and potentially unlock lucrative transatlantic routes. The acquisition could benefit travelers with more travel options, competitive pricing, and enhanced services.
TAP Air Portugal has announced robust financial performance in the first half of 2024, marked by increased revenue, improved profitability, and a strengthened liquidity position. The airline achieved a net profit of €0.4 million, driven by a strong second quarter performance, and significantly boosted its cash reserves to €1,175.7 million. TAP’s strategic focus on expanding its network, particularly in the Brazilian market, coupled with its operational efficiency and customer satisfaction initiatives, are driving its positive trajectory.
TAP Air Portugal commemorated the 75th anniversary of its inaugural flight to São Tomé on August 21st. The airline celebrated with special festivities at both Lisbon and São Tomé airports, marking the evolution of travel between the two locations.
TAP Air Portugal has been recognized as Europe’s Favorite Airline for the seventh year in a row, receiving the prestigious Trazee Award. This award highlights TAP’s consistent commitment to providing exceptional travel experiences, particularly for millennial travelers.
Tata Consultancy Services (TCS) has launched its Aviation Digital Center in Portugal, partnering with TAP Air Portugal to accelerate its digital transformation. The center, staffed by TCS experts, leverages cutting-edge technology to streamline operations, enhance customer experience, and drive innovation in the aviation industry.
TAP Air Portugal is offering discounted flights to Sal Island in Cape Verde, starting at 249 euros round trip from select Portuguese cities. The promotion includes a ‘Kids Fly for Free’ offer for babies and children, making it an ideal opportunity for family vacations.
TAP Air Portugal has launched its inaugural Altitude Film Fest, offering passengers a unique cinematic experience onboard. The festival invites global filmmakers to submit documentary and fiction short films highlighting Portuguese culture or filmed in Portugal. Ten finalists in each category will be showcased on TAP’s in-flight entertainment system in October 2024, with passengers voting to determine the winners. The festival culminates in an awards ceremony on World Cinema Day, with winners receiving a 3,000-euro travel grant.
TAP Air Portugal is inviting applications for new partners to join its ‘Causas com Asas’ initiative under the TAP Donate Miles program. This program enables members of TAP’s Miles&Go loyalty program to donate miles that are converted into airline tickets, supporting organizations working on social initiatives. The application period for the 2024-2026 cycle runs from May 2 to May 31.
