The Tourism Authority of Thailand (TAT) showcased its new ‘Amazing Thailand: Your Stories Never End’ initiative at the Arabian Travel Market (ATM) 2024 in Dubai. The Thai pavilion featured 64 exhibitors from major tourism destinations across Thailand, including Phuket, Bangkok, Krabi, Pattaya, and Ko Samui. This year’s participation marked the first time TAT partnered with the Phuket Tourist Association to highlight Phuket as a key destination for Middle Eastern travelers. TAT aims to attract over 1.11 million visitors from the Middle East in 2024, contributing over 106 billion Baht in revenue.