New Brunswick’s Tourism Minister Tammy Scott-Wallace has faced scrutiny for claiming that a trip to London and Paris last year led to increased international tourism. However, data suggests that European visits to the province grew at a slower pace than in the rest of Canada in 2023, and that increases were partially attributed to eased COVID-related travel restrictions. The minister defended the trip as part of initiatives to attract more visitors, but critics question the effectiveness and return on investment for taxpayers.