The 2024 4/20 cannabis celebrations demonstrated significant growth in consumer demand, with the overall week seeing 3x the sales and units sold compared to any typical week. Technology played a crucial role in understanding this surge, with point-of-sale provider Treez reporting a 120% increase in sales on 4/20 compared to the previous year and digital provider Jane Technologies handling over half a million transactions totaling $23,878,546.72 in sales. Illinois led state sales with $4,494,973.86, followed by California with $2,271,390.97 and Colorado with $671,307.73. Price trends on 4/20 showed a decrease in the average price of vape pens and edibles, while the average price of flowers increased slightly year-over-year. Consumer preferences shifted towards convenience, with pre-rolls tying with flowers for 25% of total sales. Data-driven insights from companies like Jane Technologies, Weedmaps, and Treez highlight the growing importance of technology in the cannabis industry.