Thai Airways is undergoing a significant transformation, partnering with Amadeus to implement advanced technology solutions that aim to enhance the passenger experience, increase revenue, and modernize its operations. The airline is adopting various Amadeus solutions, including travel retailing capabilities, website and mobile app enhancements, travel document verification, network revenue management, and payment processing.
Thai Airways International Public Company Limited (THAI) and its subsidiaries recorded a net profit of 2,423 million baht in the first quarter of 2024, reflecting a 15.0% decrease from the previous year’s Q1. The company’s total revenue grew by 10.7% to 45,955 million baht, primarily driven by increased passenger revenue. However, total expenses rose by 22.5% to 34,880 million baht, due to higher production, traffic, and ground service costs, among other factors. Despite the decrease in operating profit, THAI’s EBITDA remained stable at 14,000 million baht. The company has taken steps to optimize its flight slot management, improve route connectivity, and enhance customer experiences through cabin upgrades and a new mobile app.
