Results for: Third-Party Cookies

Google has announced a delay in the phase-out of third-party cookies in its Chrome browser. The move comes amid concerns from regulators and industry players about its potential impact on competition and privacy. Regulators, such as the UK’s Competition and Markets Authority (CMA), are scrutinizing Google’s plans under its ‘Privacy Sandbox for the Web’ program. Google acknowledged the challenges in reconciling feedback from various stakeholders and emphasized the importance of the CMA’s review process. The company stated that it would not complete the deprecation of third-party cookies in the second half of Q4 2023.

Google has announced that it is delaying the phase-out of third-party cookies on its Chrome browser for the third time due to ongoing regulatory challenges. The move comes amid concerns that the phase-out could further boost Google’s dominance in the digital advertising market due to its increased reliance on first-party data and its advertising platforms. Google says it will continue to engage closely with regulators and industry stakeholders to address feedback and concerns.