Meta to Introduce Ads on Threads in 2024: Will it Steal Market Share from X?

Meta Platforms is set to introduce ads on its social media app Threads in early 2024, aiming to tap into the lucrative advertising market. This move comes as Twitter, now known as X, struggles to retain advertisers following Elon Musk’s acquisition. While Meta doesn’t expect Threads to be a major revenue driver in the near future, its entry into the advertising space could attract marketers disillusioned with the changes at X.

Elon Musk’s Jet Tracker, Among Others, Suspended on Threads and Instagram: A New Chapter in the Privacy Debate?

Accounts tracking the flights of prominent figures like Elon Musk, Mark Zuckerberg, and Kim Kardashian have been suspended on Threads and Instagram, sparking a debate about privacy and Meta’s transparency. The move comes after similar suspensions on X (formerly Twitter), raising questions about the motives behind these actions and the potential impact on public access to information.

Threads Blocks Access to Leaked Documents Allegedly Targeting JD Vance

Meta’s Threads platform has blocked access to purportedly leaked documents concerning vice presidential candidate JD Vance, citing concerns about their origin. The move comes amidst warnings from intelligence agencies about potential Iranian interference in the election. This incident highlights the challenge of managing online content and protecting user information during sensitive political periods.

Meta’s Threads Social Network Surges to 150 Million Monthly Active Users

Meta’s social networking platform Threads has achieved steady growth, surpassing 150 million monthly active users. The platform is integrating with the decentralized ActivityPub protocol, allowing users to connect to other networks like Mastodon. Meta plans to release its API to developers, fostering the creation of enhanced experiences. Threads is distinct from X and does not amplify news on the platform, focusing on more intimate connections among users.

Mark Zuckerberg Welcomes Taylor Swift to Threads, References ‘Blank Space’ Lyric

Mark Zuckerberg, CEO of Meta Platforms, has acknowledged Taylor Swift’s debut on the social media platform Threads during the company’s first-quarter financial results announcement. Zuckerberg mentioned that Swift’s entry on the platform was a notable event in his household, highlighting the growth of Threads, which now has over 150 million monthly active users. At the time of writing, Swift has over 9.3 million followers on Threads. This is not the first time Zuckerberg has shown his admiration for Swift, having previously attended one of her concerts with his family and sporting accessories associated with her fans.

Threads Tests Auto-Archiving of Old Posts

Meta is testing a new feature for Threads that will allow users to automatically archive old posts after a certain period of time. The feature is currently in beta and is only available to a small number of users. Meta is still not sure whether to make the feature officially available to everyone or not.

Threads Users Get New Archiving Feature for Cleaner Timelines

Threads, the messaging app from Instagram, is testing a new archiving feature that allows users to manually or automatically hide posts after a set period of time. This feature aims to declutter timelines and encourage users to share more frequently. While archiving is popular on Instagram, it could be more controversial on Threads due to the real-time nature of the service.

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