Tide and Walmart have joined forces to encourage Americans to switch to cold water washing, highlighting its environmental and financial benefits. This multi-month campaign aims to establish cold water washing as a widely adopted eco-habit, showcasing Tide’s formula upgrade for powerful cleaning in cold water. By setting a goal of converting 75% of North American laundry loads to cold water by 2030, Tide hopes to avoid 27 million metric tons of CO2 emissions, significantly reducing its environmental impact.