In a TikTok video, mechanics from Accurate Auto share their thoughts on tire brands, explaining that they believe brand does matter when it comes to tire quality, longevity, and performance. They recommend brands like Goodyear, Michelin, and BF Goodrich, and advise against buying the cheapest tires available. They emphasize that higher-quality tires provide better traction, handling, and durability, and that the engineering and materials used in premium tires from reputable manufacturers make a significant difference in performance.