Scuderia Ferrari has announced a multi-year title partnership with Hewlett Packard (HP), rebranding the team to Scuderia Ferrari HP. The partnership brings together two iconic brands known for innovation and performance. HP’s distinctive blue logo will be featured prominently on Ferrari’s Formula 1 cars, team kit, and overalls. Additionally, the title branding deal extends to Ferrari’s F1 Academy and esports programs.
Ferrari is set to announce Hewlett-Packard (HP) as its new title sponsor ahead of the Miami Grand Prix, reportedly worth up to £80.4 million ($100m) per year. This deal will provide a significant financial boost to the team and rival Red Bull’s Oracle sponsorship, which is valued at approximately £402 million ($500m) over five years. HP’s involvement marks Ferrari’s first title sponsorship since the controversial Mission Winnow deal ended in 2021. The American technology company has recently expanded its presence in sports sponsorships, becoming the first-ever sleeve sponsor of Real Madrid and partnering with Williams and Sauber in F1. Ferrari’s new injection of cash will help offset the financial burden of replacing Carlos Sainz with Lewis Hamilton in 2025, a move that is expected to cost the Scuderia around £70 million ($87m) in that year alone.
Ferrari is set to begin a new era in 2025 with the signing of seven-time Formula 1 world champion Lewis Hamilton and adding Hewlett-Packard (HP) as their title sponsor. The partnership with HP will ease the financial burden of Hamilton’s salary, which is not subject to Formula 1’s cost cap. Ferrari currently trails Red Bull in the Constructors’ Standings, and they hope that Hamilton and HP’s support will help them close the gap.
Scuderia Ferrari has announced a substantial title sponsorship agreement with tech giant Hewlett-Packard (HP). This collaboration signifies the team’s most significant title sponsorship since its association with Mission Winnow concluded in 2021. The partnership with HP is a strategic move that will support the high-profile acquisition of seven-time F1 champion Lewis Hamilton, joining Ferrari in 2025 alongside Charles Leclerc.
Formula One powerhouse Scuderia Ferrari has partnered with HP in a deal comparable to Red Bull’s with Oracle, making HP the title sponsor from 2025. This partnership provides Ferrari with substantial financial support, particularly crucial with the arrival of Lewis Hamilton and the implementation of new regulations in 2026.
