Tokyo-based fashion brand MISTER IT. presented their Spring/Summer 2025 collection in a intimate presentation format at TEN10 STUDIO in Tokyo. The collection showcased a range of unique pieces, including a scarf dress, mud-dye items from Amami Oshima, and signature heart-motif dresses, all reflecting the brand’s commitment to personal stories and craftsmanship.
Sara Sozzani Maino, Creative Director of the Sozzani Foundation, shares her insights on the latest Tokyo Fashion Week, highlighting the emerging brands, sustainable practices, and the future of the fashion industry. She emphasizes the importance of storytelling, innovation, and ethical design in a world where fast fashion is losing its grip.
BALMUNG, a brand known for its unique take on Tokyo’s evolving cultural landscape, presented its first official runway show at Tokyo Fashion Week. The show, titled ‘movement / circle,’ showcased a diverse range of models and a distinct aesthetic that blends the grit of the city with a futuristic edge. The event served as a platform to spotlight emerging artists in Tokyo’s indie electronic music scene, highlighting the brand’s commitment to capturing the dynamism of youth culture.
Telma, a Japanese women’s wear brand founded by designer Terumichi Nakajima, presented its first runway show at Tokyo Fashion Week, showcasing sustainable fabrics and intricate designs inspired by traditional Japanese craftsmanship.
