A new report from Arival, the global research authority on in-destination experiences, reveals a dynamic and diverse landscape for the tours, activities, and attractions sector. While small businesses dominate and online sales channels are flourishing, the study highlights the need for increased technology adoption and strategic planning to navigate the evolving travel landscape.
Bhutan has introduced a new online portal designed to simplify travel planning for tourists, connecting them directly with certified tour operators, hotels, and homestays. This initiative aims to improve the overall tourism experience in the country by streamlining access to essential services.
The United States Tour Operators Association (USTOA) held its Out of Country Board Meeting in Portugal from April 14th to 21st, 2024. The event brought together 23 top executives from USTOA’s tour operator members for strategic meetings, a marketplace with local suppliers, and immersive cultural experiences. The program, organized in partnership with Visit Portugal and co-hosted by Visit Center of Portugal, was sponsored by Delta, TAP Air Portugal, and United Airlines.
Tourism Ireland hosted a workshop in Frankfurt, Germany, to promote Ireland’s premier golf and luxury tourism offerings to leading German tour operators. The event provided a platform for Irish businesses to connect with these operators, showcase their products, and secure a larger share of their future business. Germany is the third-highest source of tourists to Ireland and a significant outbound travel market.
