An audit of Tourism Australia revealed significant issues, including two-thirds of contracts awarded without competitive bidding, misuse of taxpayer funds by former employees, and insufficient measures to identify optimal value. Conflicts of interest were often overlooked, and outdated influencer lists were used. The agency has accepted recommendations to improve practices.
Tourism Australia has appointed Jennifer Doig as the new Regional General Manager for South and Southeast Asia, focusing on boosting tourism from key markets like India, Indonesia, Malaysia, and Singapore. Doig brings extensive experience in Asian marketing to the role, aiming to restore tourism to pre-pandemic levels.
Australia Next, Tourism Australia’s premier incentive showcase, will return to Melbourne in 2025 for its third consecutive year. The event will highlight Australia’s diverse offerings for international business events and provide a platform for businesses to connect and explore opportunities.
Malaysia Airlines and Tourism Australia have teamed up to offer exclusive fares for travel to Australia, making it easier and more affordable for Indian travelers to experience the country’s diverse attractions and stunning landscapes. The campaign offers discounted fares for flights to Sydney, Melbourne, Perth, and Adelaide, with validity until March 2025.
Tourism Australia continues to invest in promoting Australia as a premier destination for business events. This includes the launch of the Australia Next magazine, hosting famils for international event planners, attending industry events, and engaging in targeted marketing initiatives in key markets.
Chloe Williams, a Marketing Coordinator at ULTIMATE Adventure Travel, has been awarded the 2024 youth-sector development scholarship by Tourism Australia. This scholarship aims to cultivate future leadership and engagement in the tourism sector.
The Australian Tourism Exchange 2024 (ATE24) has kicked off in Melbourne, bringing together 1,500 Australian tourism professionals and 714 international wholesalers and retailers. The four-day event, which runs from May 20 to 23, is expected to facilitate 50,000 one-on-one business meetings, aimed at fostering relationships and promoting tourism growth.
