The Tourism Innovation Summit (TIS) 2024, taking place in Seville from October 23-25, will explore the latest strategies in digital marketing and communication for the tourism sector. Experts will discuss how to engage with a digitally savvy audience, harness the power of user-generated content, and leverage data analysis for effective campaigns. With insights from industry leaders and case studies of successful destinations, TIS 2024 provides a platform to learn and adapt to the evolving landscape of tourism marketing.