Results for: Tourism Data

The Pacific Tourism Organisation (SPTO) is set to launch a groundbreaking Digital Measurement and Benchmarking Platform (DMBP) in partnership with Trove Tourism Development Advisors. This initiative, supported by the New Zealand Government, aims to empower Pacific Islands with data-driven insights to promote sustainable tourism practices and enhance their competitiveness in the global market.

This analysis explores how major music events, like Adele’s concerts in Munich, Coldplay’s performances in Rome, and the Rock in Rio festival, significantly impact local economies and tourism. It highlights the increased spending on accommodation, food, and transportation, while also examining the changing demographics of visitors attending these events.