Under the patronage of the Minister of Tourism, the Saudi Tourism Authority launched the 2024 Saudi Summer Program, a four-month initiative showcasing the Kingdom’s diverse tourism offerings. Covering seven destinations and featuring over 550 unique experiences and 150 exclusive deals, the program aims to attract families, adventurers, luxury seekers, and culture and heritage enthusiasts. Key highlights include the return of the Jeddah Season and the debut of the Aseer Season, along with major events such as the inaugural Esports World Cup in Riyadh and boxing events in Riyadh and Jeddah.