Malaysia Airlines hosted the inaugural Global Trade Elevation Summit 2024, bringing together industry leaders to discuss innovations and advancements in global trade. The event, which was a collaborative effort with Tourism Malaysia (TM) and the Malaysia Convention & Exhibition Bureau (MyCEB), drew 300 participants, including more than 200 from abroad, spanning 48 cities across 21 countries.
Tourism Malaysia is hosting a special program titled “Visit with Media Influencers” to promote Melaka as a premier tourist destination within Malaysia. The program, part of the Malaysian Holiday Campaign, aims to highlight the diverse attractions and cultural richness of Melaka by offering immersive experiences to nine media representatives, including influential figures from new media platforms.
Tourism Malaysia will participate in the Global Bird Fair in the UK, highlighting the country’s abundant biodiversity and birdwatching opportunities. Renowned wildlife expert Quentin Phillipps will join the event, sharing his knowledge and passion for conservation.
Malaysia Airlines held its inaugural Trade Elevation Summit, bringing together over 300 delegates from 21 countries to discuss and strengthen tourism initiatives. The summit focused on promoting Visit Malaysia Year 2026 and solidifying Malaysia’s position as a regional tourism hub.
Petal Ads, a leading mobile advertising platform, has joined forces with Tourism Malaysia at ITB China to promote Malaysian tourism. The collaboration has yielded impressive results, leading to a significant surge in Malaysia’s brand search index. Petal Ads and Tourism Malaysia remain committed to fostering tourist exchanges, developing digital economic collaboration, and deepening bilateral relations.
At the ongoing ITB China 2024, Tourism Malaysia unveils its booth to promote Malaysia as a top Chinese tourism destination, with the support of key tourism partners and representatives from various Malaysian states. The event marks Malaysia’s fourth participation in ITB China, emphasizing the country’s commitment to strengthening tourism ties with China, which has emerged as a significant market for Malaysia, contributing to a substantial increase in visitor arrivals in recent years.
The Malaysia Food and Culture Festival has commenced in Shanghai, bringing together the diverse beauty of Malaysia’s heritage, culture, and modern lifestyle. The festival showcases a range of cultural activities, food tastings, and travel packages at Pudong Shanghai Qiantan Taikoo Li. At the Shangri-La Qiantan Shanghai, visitors can indulge in Malaysia’s culinary delights, featuring chefs from Shangri-La Hotel Kuala Lumpur. Malaysia Airlines is the official airline partner for the event, offering special fares to promote tourism between China and Malaysia.
Malaysia is making significant strides in the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry and medical tourism. The country’s strategic initiatives, combined with its inherent attractions and robust infrastructure, are positioning it as a leading global destination for both business events and healthcare services. This comprehensive overview highlights Malaysia’s key strengths and initiatives in these dynamic sectors.
Tourism Malaysia joins the Pacific Asia Travel Association (PATA) from May 15th to 17th, 2024, for the ‘Reimagining Tourism’ summit. The event includes discussions on emerging trends, sustainable practices, human capital development, and air travel and hospitality. Tourism Malaysia is represented by Mr. Shahrin Mokhtar, Head of Strategic Planning Division. PATA has played a significant role in advancing tourism in the Asia-Pacific region, fostering growth among its members and expanding networks. Tourism Malaysia is committed to PATA’s programs in preparation for the Visit Malaysia 2026 initiative.
Tourism Malaysia Singapore has recently concluded its Malaysia Familiarization Programme, showcasing the captivating tourism offerings of Penang and Langkawi to prominent media representatives and Key Opinion Leaders (KOLs) from Singapore. This initiative aims to foster the concept of dual-city holidays in Malaysia and bolster its reputation as a premier tourist destination among Singaporean travelers.
