Tourism New Zealand is using China’s RED social media platform to attract Chinese tourists. The campaign highlights New Zealand’s stunning scenery and promotes relaxation and escape, aligning with the desires of Chinese travelers. It also focuses on less crowded off-peak seasons and showcases the country’s diverse regions.
Oman’s Ministry of Heritage and Tourism (MHT) is launching a major initiative to boost tourism from Southeast Asia, establishing a Singapore office and seeking a marketing firm to enhance its presence in key markets like Malaysia, Indonesia, and Thailand. This strategic move aims to diversify Oman’s tourism offerings and attract more visitors through targeted marketing and media relations.
The Hong Kong Tourism Board (HKTB) is once again participating in the China International Import Expo (CIIE), showcasing Hong Kong’s exciting tourism experiences, major events, and its key role in leading the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) tourism brand. This year’s pavilion features innovative displays and interactive activities, aiming to attract visitors and solidify Hong Kong’s position as a top global tourism destination.
Kerala Tourism is making waves at the World Travel Market (WTM) 2024 in London, showcasing its unique offerings and cultural heritage to a global audience. The state’s pavilion, featuring captivating live performances and diverse tourism experiences, is attracting visitors from around the world, particularly from the UK, a key market for Kerala. The participation at WTM is expected to significantly boost Kerala’s international tourism appeal and attract more foreign tourists, particularly from the UK.
Taiwan is set to make a major splash at ITB Asia 2024, showcasing its new tourism brand, ‘Waves of Wonder,’ and unveiling initiatives to attract international visitors. The event, taking place in Singapore from October 23-25, will see the Taiwan Tourism Administration collaborating with local partners to explore new business opportunities and promote Taiwan’s vibrant culture and natural beauty.
The Caribbean Tourism Organization (CTO) is revitalizing its presence in Europe through a strategic partnership with the CTO Chapter for the UK & Europe. This collaboration aims to boost the Caribbean’s brand visibility across key European markets and expand its reach to emerging destinations in the Middle East and Africa (EMEA). The partnership includes a comprehensive marketing campaign, engaging activations, and a commitment to showcasing the Caribbean’s unique offerings to a global audience.
The Ministry of Tourism, Government of India, actively participated in the PATA Travel Mart 2024 in Bangkok, Thailand, showcasing India’s diverse tourism offerings to the global travel industry. This strategic move aims to strengthen India’s position as a premier travel destination and attract more international visitors.
Switzerland Tourism has appointed Christian Schoch as its new Director for India, highlighting the country’s focus on attracting Indian travelers. Schoch, with a diverse background in finance and tourism, brings extensive experience in marketing and strategy to this key role. His appointment signifies Switzerland’s commitment to the growing Indian travel market and its potential to contribute to the global tourism landscape.
Travel and tourism professionals looking to attract more Chinese tourists should consider the unique holiday schedules of different Chinese provinces. By catering to these regional holidays, businesses can tap into opportunities beyond the peak national holiday seasons and create a consistent flow of visitors.
The German National Tourist Board (GNTB) has been recognized with seven prestigious German Brand Awards, including a Gold award for its 3D animation of Caspar David Friedrich’s “Wanderer above the Sea of Fog.” The GNTB’s various campaigns were commended for their innovative use of technology, strategic brand communication, and commitment to sustainability.
