Discover the Palm Beaches is introducing ‘The Palm Beach Collection,’ a campaign allowing visitors to create customized itineraries based on their interests. The campaign aims to enhance tourism during the summer off-season. Discover the Palm Beaches has also invested in technology, including a new website with live chat and upgraded marketing software, to provide a more interactive experience for tourists. A Certified Tourism Ambassador program is planned to enhance service and knowledge within the industry. Additionally, a Tourism Master Plan is in development to guide the sector’s future direction. These improvements come as Palm Beach County witnessed a record-breaking year in tourism in 2023, with 9.5 million visitors and $10.3 billion in revenue. The initiatives are expected to enhance the visitor experience, increase revenue for tourism businesses, and solidify Palm Beach County’s position as a premier tourist destination.