While Thailand boasts record-breaking numbers of foreign tourists, the government is actively promoting domestic travel, aiming to stimulate the economy and foster a deeper connection between Thais and their heritage. This strategy involves enhanced subsidies, new travel schemes, and nationwide events to boost local tourism revenue.
Taiwan is aggressively expanding its global tourism presence, opening representative offices and information centers worldwide to attract more international visitors. Despite challenges like political tension and natural disasters, the Taiwan Tourism Administration remains committed to achieving its ambitious goal of 10 million annual international tourists.
The Northwest Territories (NWT) government has embarked on a long-term tourism strategy, ‘Tourism 2030,’ designed to shape the region’s tourism industry for the rest of the decade. This comprehensive plan, building on the successful Tourism 2025 initiative, will involve extensive stakeholder engagement and focus on sustainable growth opportunities, making the NWT a premier destination for eco-tourism, adventure, and cultural experiences.
Deepak Raj Joshi has been reappointed as the CEO of Nepal Tourism Board (NTB) with a focus on achieving the government’s target of attracting 1.6 million foreign tourists by the end of the current fiscal year. Joshi aims to strengthen Nepal’s tourism sector by identifying new markets, investing in research and development, and implementing a comprehensive strategy for international promotion, infrastructure improvement, and public-private partnerships.
Nepal’s tourism sector is experiencing a significant surge, with over 720,000 tourists visiting the country in the first eight months of 2024, marking an 8.3% increase compared to the same period last year. The growth is attributed to strategic tourism initiatives, infrastructure development, and the country’s unique blend of adventure, cultural, and natural experiences.
Switzerland Tourism has appointed Christian Schoch as the new Director for India, marking a strategic move to strengthen its presence in the lucrative Indian market. Schoch, with his extensive experience in tourism and marketing, will focus on tailoring marketing strategies to attract Indian travelers, showcasing Switzerland’s unique attractions and fostering partnerships within the Indian travel ecosystem.
