Tourism leaders from around the world gathered to discuss the transformative role of Artificial Intelligence (AI) in the industry. While AI offers numerous advantages in efficiency, sustainability, and customer engagement, they emphasize the need for a balanced approach that integrates technology while preserving the human element that makes travel so meaningful.
TAGTHAi, Thailand’s leading travel super app, has partnered with Google Cloud to launch ‘Design My Trip,’ a generative AI-powered feature that creates personalized travel itineraries for visitors. The tool, powered by Vertex AI and Gemini models, simplifies trip planning by leveraging data from TAGTHAi’s network of partners and Google Maps APIs. This innovation aims to enhance the tourism experience for international travelers by providing curated itineraries and streamlining the booking process.
DiscoverGreece.com has revolutionized travel planning with the launch of Europe’s first custom version of GuideGeek Travel AI. This innovative tool leverages advanced AI to provide personalized recommendations and insights for exploring Greece, ensuring a memorable and curated travel experience. From hidden gems to popular landmarks, GuideGeek caters to diverse interests and promotes cultural immersion, ultimately benefiting both travelers and local businesses.
