GSIQ, a global leader in sports and sponsorship research, has launched GSIQ Tourism Insights, a new division dedicated to transforming travel research and analysis. Led by industry veterans Eva Stewart and Oliver Rowe, the division aims to provide actionable insights to destinations, tourism organizations, and travel brands, focusing on sports tourism and experience-driven travel.
Travel analytics provider ForwardKeys and the Caribbean Hotel and Tourism Association (CHTA) have released a comprehensive report on Caribbean tourism, indicating significant growth in the region despite heightened competition. Puerto Rico, the Dominican Republic, and Cancun emerged as top tourist destinations, while Belize and Curaçao saw notable growth. The report emphasizes the importance of data-driven insights in understanding traveler needs and optimizing marketing strategies for a sustainable and profitable tourism sector in the Caribbean.
