WTM Latin America 2024: Growth Across All Metrics

The 2024 WTM Latin America concluded with significant growth, including an 8.1% increase in attendees to 29,247. The exhibition space expanded by 20% to 7,393 square meters, showcasing 797 brands, a 28% increase from last year. The ConnectMe platform facilitated 6,903 scheduled meetings, an 8.5% rise. The event featured 54 conferences, training sessions, and Speed Networking events. The new Diversity Route highlighted 20 projects focusing on inclusive tourism. First-time participants included Tanzania Tourist Board, Belize Tourism Board, TAAG Angola Airlines, Cayman Island, and Guatemala. Brazilian representation was strong, with newcomers like Campos do Jordão, Joinville, and Fortaleza. The next WTM Latin America is scheduled for April 14th to 16th, 2025.

Regenerative Travel: A Paradigm Shift in Sustainable Tourism

Regenerative travel has emerged as the next frontier in sustainable tourism, going beyond mere sustainability to actively restore and regenerate destinations. While the concepts of sustainable and regenerative travel share common goals of minimizing negative tourism impacts, regenerative travel places greater emphasis on enhancing the well-being of the environment, cultures, and communities. Leading the charge are organizations such as Travaras and The Long Run, which offer certifications and promote regenerative travel practices. With the introduction of legislation like the Glasgow Declaration on Climate Action in Tourism, the industry is embracing ambitious goals such as achieving net-zero emissions and regenerating impacted ecosystems. As regenerative tourism gains momentum, travelers can partake in immersive and transformative experiences that not only preserve but enhance their destinations.

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