The Philippines’ tourism sector continues to thrive, achieving a significant milestone with the 35th Philippine Travel Mart (PTM). The event drew over 4.08 million visitors, surpassing half the country’s 2024 target of 7.7 million. Revenue from the tourism industry also exceeded pre-pandemic levels, generating ₱362 billion in the first eight months of 2024.
The Pacific Asia Travel Association (PATA) held its 47th annual Travel Mart in Bangkok, marking 25 years since relocating its headquarters to the city. The event brought together over 900 delegates from 45 countries, showcasing the latest trends and innovations in Asia Pacific tourism with a strong focus on sustainability and responsible travel.
Mysuru, a popular seasonal destination, is aiming for year-round tourism with the launch of a two-day domestic travel mart. The event aims to connect travel industry stakeholders and promote Mysuru’s diverse offerings to a wider audience.
