SAS and Scandic Hotels, two leading Nordic travel giants, have announced a strategic partnership to provide exclusive perks for their loyalty members. The collaboration, launching in early 2025, aims to enhance travel experiences across the region, offering a seamless and personalized journey for both SAS EuroBonus and Scandic Friends members.
KM Malta Airlines and ITA Airways have partnered to offer a comprehensive codeshare agreement, expanding travel options for passengers with seamless connections between their networks. The collaboration allows for unified ticketing, streamlined check-in, and convenient baggage transfer, enhancing the travel experience.
VIBE by Jet2holidays has announced its third consecutive year as the official travel partner for Love Island, which returns to screens on June 3rd. The partnership aims to further enhance brand recognition for VIBE, a collection featuring over 180 hotels tailored to the millennial demographic across Europe and the Mediterranean. With over three hundred million streams on ITVX, Love Island has captivated viewers nationwide, making its All Stars series the most-watched digital program of the year and drawing the largest commercial audience among 16-34-year-olds to date. To capitalize on this key audience, VIBE by Jet2holidays will launch the “Summer of VIBE 2024” campaign, filled with exciting initiatives such as exclusive competitions, TV and digital ads, product placements, and social media activities featuring unique content.
