TravelThru, a leading global passenger transport company, has launched its new Alba Loyalty program to reward loyal customers and enhance its offerings. The program allows members to earn points on their transactions, which can be redeemed for discounts, upgrades, and other perks. TravelThru is also offering membership cards to new customers, providing them immediate access to these benefits. The company aims to become a full-service travel solutions provider by integrating features such as eSIM services, travel insurance, and airport lounge access.