To save Halloween for disappointed youngsters, HARIBO and Gopuff have launched ‘TreatLine’, an emergency sweet delivery service for adults struggling to keep up with trick-or-treating demands. The service aims to boost Halloween spirit in cities where locals are failing to impress, offering free sweets to underperforming neighborhoods and encouraging more participation in the spooky fun.
Mars Wrigley Canada is getting ready for Halloween 2024 with the appointment of a ‘Minister of Trick or Treat’, Ellen Thompson, who will oversee the release of the inaugural Mars Spooktacular Trends Report. The report reveals consumer preferences for Halloween celebrations, including candy choices and participation in trick-or-treating. Mars is also launching the ‘No Tricks, Just Treats’ truck to offer free candy and collect unwanted items for donation to Food Banks Canada.
