Mars Wrigley Canada is getting ready for Halloween 2024 with the appointment of a ‘Minister of Trick or Treat’, Ellen Thompson, who will oversee the release of the inaugural Mars Spooktacular Trends Report. The report reveals consumer preferences for Halloween celebrations, including candy choices and participation in trick-or-treating. Mars is also launching the ‘No Tricks, Just Treats’ truck to offer free candy and collect unwanted items for donation to Food Banks Canada.