Sony’s recent push for ultra-bright TVs, with models reaching 4000 nits, is raising questions about the future of home entertainment and the necessity of such high brightness levels. While Sony argues that brighter TVs are needed to fully appreciate movies mastered at higher levels and compensate for ambient light, industry experts remain divided on whether this is truly necessary or even desirable. The ongoing debate raises questions about whether Sony has moved too early with its 4000-nit TVs, given the limited availability of corresponding content. However, the upcoming full review of Sony’s Bravia 9 will shed more light on the performance of these TVs, regardless of their brightness capabilities.