UEFA EURO 2024: A €7.44 Billion Economic Boost for Germany

The UEFA EURO 2024 football tournament held in Germany generated a remarkable €7.44 billion in economic impact, highlighting the power of sports tourism and the vital role of international events in boosting a nation’s visibility and economy. The event attracted millions of visitors, fueled spending on travel, accommodation, and entertainment, and generated significant media exposure, leaving a lasting impact on tourism and solidifying Germany’s position as a premier travel destination.

Visit Qatar Unveils Activations at UEFA EURO 2024 in Berlin and Munich

Visit Qatar, in partnership with UEFA, is excited to announce its activations in Berlin and Munich, Germany, during the UEFA European Football Championship 2024. The partnership aims to showcase Qatar’s cultural and luxury offerings to a global audience.

Visit Qatar’s activations, called “The Doha Club,” will be featured in the official Fan Zones in both cities, offering a unique Qatari experience through local delights, entertainment, and cultural activities.

The partnership also includes a campaign promoting Qatar’s “Stopover in Qatar” initiative, highlighting the country’s key landmarks and attractions for travelers with limited time. Visit Qatar is also the Presenting Partner of EURO 2024 Fantasy Football, giving participants a chance to win prizes and tickets to matches.

Qatar’s commitment to sports tourism is evident in its hosting of major events such as the FIFA World Cup 2022TM and its preparation for upcoming tournaments like the 2027 FIBA Basketball World Cup and the 2030 Asian Games.

European Tourism Poised for a 14.3% Surge in 2024

The European Travel Commission (ETC) anticipates a substantial increase in tourism spending across Europe this year, with a 14.3% rise over 2023. The surge is largely driven by major events such as the Paris Olympics and the UEFA Euro 2024 in Germany. According to the ETC’s ‘European Tourism Trends & Prospects’ report, tourists are expected to contribute approximately 742.8 billion euros to the European economy in 2024.

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