UGG® Reaches One Million Acre Milestone in Regenerative Agriculture Commitment

UGG®, a global lifestyle brand, has surpassed its goal of influencing one million acres of grasslands towards regenerative farmland. This milestone was achieved in partnership with Land to Market, a program that promotes sustainable agriculture practices to protect and restore the environment. Through this partnership, UGG® supports verified land managers who focus on soil health, wildlife diversity, and carbon sequestration. The brand’s commitment to regenerative sourcing is further highlighted by its sustainability-focused collection, which features materials from farms practicing regenerative agriculture.

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