Customer service in the UK telecoms sector is at its worst, with one-fifth of customers reporting dissatisfaction. Rochdale-based Zen Internet emerged as the top provider with a high customer satisfaction score of 84/100, while Virgin Media ranked lowest at 38/100, particularly criticized for poor technical support and slow responses. Michael Barraclough’s experience with Virgin Media highlights the frustration of unresolved broadband issues and inadequate customer care, leading to weeks of delays and multiple phone calls. Despite paying for services, customers are entitled to compensation for outages and missed appointments. ADR schemes, such as Ombudsman Services and CISAS, offer free assistance for customers with unresolved complaints.